I’ve had a thought that I’ve been bouncing around in my head for a while now and I just need to get it out there.
I think that the next big step in internet evolution–for lack of a better term, “web 3.0″–will revolve around social media and the use of open-source content management systems, such as Wordpress, Typepad and Blogger.
Social media is still very much in the infant stages of its life, but its potential is enormous. And, for me at least, it seems that the best way for social media to grow is through the widespread use of CMS.
New ways to share content and ideas, are being developed all the time for these open-source content management systems by the very people who use them on a regular basis. This fits so perfectly together; and could be the most important factor in the growth of social media. For example, someone develops a new technology to share his or her ideas and use it on his or her website where he or she already shares his or her ideas with other people who also have websites where they share their ideas. Nothing could be more instant, more viral, more…social.
So what does this mean for business?
If you’re a business owner, get on board with social media, it’s not going to go away any time soon. Check out things like Facebook fan pages and using twitter for your business. Also, consider rebuilding your web presence with a CMS and begin to implement social media strategies to get involved in the conversations that are already going on about your business. Believe me, people are talking about you.
To the employee, find a new way for the company you work for to utilize social media. What aspects of social media could you present to your management to improve visibility, cut costs, reach new audiences in better ways? Taking this proactive step will bode very well for you in the future. Here’s a post that will help you get started thinking about it.
For the job seeker, find a way to make yourself marketable in this emerging technological trend. Emerse yourself in and learn about the social aspects of the internet. Maybe even learn how to use, design or program CMS as a new skill to add to your resume. At the very least, getting involved will help increase your visibility as a job seeker. And as a bonus, being able to speak intelligently about the what social media can do for a business will probably be a great way to distinguish yourself in an interview.
What does this mean for the average everyday internet user?
Content management systems, such as Wordpress and Blogger, are so easy to use and they are an amazing way to stay in touch with friends and family.
You can easily create your own web page, for free, and everytime you have something new that you want to share–thoughts, photos, videos, information–put it on your page. Then just let people know you have new content and let them go see it whenever they want. It’s so easy, and as technology advances, it will get even easier.
So, my advice is to get involved now if you are not already. Web 3.0 will be a very social, easy to use and dynamic internet revolving around relationships and conversation. Who would not want to get on board with that?
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