From the category archives:

Advertising

Smart Unobtrusive Twitter Marketing

March 10, 2009
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This is smart marketing because I, personally, did all the discovery. I was not bombarded with a message or an ad, I was simply given an opportunity to discover something on my own. When I found their site I was excited because now I have another potential solution to offer my employer. And, it wasn’t forced discovery.

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The T-Mobile Dance

February 5, 2009
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This is a couple weeks old, so I must be a little off my game. If you haven’t had a chance to see this yet, watch it now. Way to go T-Mobile, now that’s how you create a viral ad campaign! All those people making videos with their cell phones, and more footage on Youtube.

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Flash Slideshows added to the Faust-Built LEVEL Website

January 23, 2009
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There are a few new features on the LEVEL website I just finished a week ago. Since it’s initial release, I have added several flash slideshows that feature the employees of LEVEL. The photos were taken by myself and the CEO, John Foley.

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New website for LEVEL Brand

January 15, 2009
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This new site was a very big undertaking, but I enjoyed every minute of it. And I am excited to share a couple techniques that add to it’s clean design and universally accessibility. The first is sIFR (scalable Inman flash replacement). This technique allows for headlines to be replaced with more interesting fonts that everyone with flash player installed can see. The second technique is called Faust (flash augmenting standards). The basic principle of this technique is to create your website using building blocks.

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Medica Fall ‘08 Ad Campaign

November 4, 2008
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Here are a few ads that are up around Minneapolis right now. The ads were done by LEVEL, my employer, for our client, Medica. The ads play off of juxtapositions between picture and headline.

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Bean Counter Apple TV commercial

October 20, 2008
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